PPC Marketing Administrator
Department: Marketing
Reports To: Director of Marketing
Direct Reports: None
Location: TBD
Employment Type: Full-Time
Position Summary
The PPC Marketing Administrator is responsible for the day-to-day management, optimization, reporting, and administrative support of the company's paid digital advertising efforts. This role focuses on lead generation, campaign performance, budget accountability, and data accuracy across all paid advertising channels. The PPC Marketing Administrator works closely with marketing leadership, sales leadership, and agency partners to ensure advertising dollars are producing qualified leads and revenue opportunities.
The ideal candidate is highly analytical, detail-oriented, organized, and comfortable working with data, reporting, and digital marketing platforms.
Essential Duties and Responsibilities
Campaign Administration & Management
Lead Management & Performance Tracking
Reporting & Analytics
Vendor & Agency Coordination
Data & Systems Management
Administrative Support
KPI Measurements
Lead Generation
Efficiency Metrics
Revenue Metrics
Operational Metrics
Qualifications
Position Success Profile
A successful PPC Marketing Administrator is highly organized, analytical, and accountable. This position is designed to bridge the gap between marketing execution and operational accountability, ensuring paid advertising efforts produce measurable business results while supporting company growth objectives.
Success is measured not by clicks and impressions alone, but by qualified leads, booked appointments, revenue generation, return on investment, and the overall effectiveness of the company's digital marketing efforts. This individual proactively monitors campaign performance, identifies trends, maintains data integrity, and ensures leadership has clear visibility into marketing results. They are comfortable working with numbers, reporting, and multiple systems while maintaining strong communication with marketing, sales, customer experience, operations, and agency partners.
The ideal candidate becomes a trusted operational partner to the marketing team by ensuring paid advertising efforts are organized, measurable, accountable, and aligned with company growth objectives.
Requirements:PI9b1f6183bc7a-37456-40939154
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