Job Description

PPC Specialist

Blacksmith Agency is a boutique digital agency based out of Phoenix, AZ, specializing in top-of-the-line, custom website design and development. By forging digital products and online experiences rooted in user expectations and data, Blacksmith helps partners grow, innovate, and exceed their business objectives. Top clients include Google, General Electric, Voss Water, Arizona State University, and many more!

If you have a passion for digital media and technology, then join our growing team of talented individuals!

Position Objective:

Blacksmith is seeking a PPC Specialist to plan, execute, and optimize paid campaigns across Google Ads and social platforms like Meta & LinkedIn. This role supports both external client accounts and Blacksmith's own internal lead generation efforts. You'll be responsible for building performance-focused campaigns that drive measurable results; whether that's leads, revenue, or brand awareness. The ideal candidate is highly analytical, hands-on with ad platforms, and comfortable working across multiple accounts while aligning paid strategy with design, SEO, and content teams.

Position benefits:

• Competitive pay
• 100% remote work
• High visibility on projects with real impact
• Opportunity to shape PPC process and best practices at an established digital agency
• A no-drama, results-focused team that values autonomy and execution
• Opportunity to work and grow at an award-winning digital agency

Essential Functions and Responsibilities:

• Plan, launch, and manage paid search campaigns in Google Ads for multiple clients
• Create strategy for campaign structures aligned with client goals, including search, display, remarketing, and performance max (when appropriate)
• Conduct keyword research, audience targeting, and write/edit ad copy
• Set up conversion tracking and ensure attribution accuracy via GA4, GTM, and/or CRM integrations
• Monitor daily spend and pacing to keep campaigns within budget while hitting CPA/CPL goals
• Identify and manage negative keywords to improve efficiency
• Analyze campaign performance weekly and implement ongoing optimizations (bids, copy tests, landing page suggestions, etc.)
• Prepare monthly performance reports with clear takeaways and next-step recommendations
• Collaborate with SEO, design, and development teams to align paid campaigns with broader digital strategy and landing page performance
• Stay current on Google Ads updates, keyword trends, and performance benchmarks
• Manage additional ad platforms as needed, including Meta Ads, LinkedIn Ads, and Bing

Must Have Qualifications:

• 10+ years of hands-on experience managing Google Ads (Google AdWords) campaigns
• Proven track record of delivering measurable growth through PPC, with examples supported by first-party data (e.g., CTR, CPL, ROAS, rankings)
• Proficient in Google Ads Editor and Google Keyword Planner
• Strong understanding of campaign structure, optimization, and ROI tracking
• Familiarity with Google Analytics 4 (GA4) and performance reporting tools
• Excellent communication and collaboration skills in a remote team environment

Bonus Qualifications:

• Google Ads Certification
• Experience with Meta Ads (Facebook and Instagram), LinkedIn Ads, and Bing Ads
• Understanding of landing page optimization and conversion rate optimization (CRO)
• Experience working in a digital agency environment
• Experience with project management tools such as Jira, ClickUp, or Asana

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