Job Description

Benefits:

401(k)

Competitive salary

Dental insurance

Health insurance

Paid time off

Role Overview

We are seeking a strategic and results-driven Director of Marketing & Communications to lead the development and execution of a fully integrated marketing strategy that drives brand awareness, student enrollment, and long-term growth.

This role oversees all aspects of marketing and communications, including digital performance marketing, offline community engagement, brand strategy, and public-facing communications, with a strong focus on building a scalable enrollment engine within the Orange County market.

The ideal candidate is both a strategic leader and hands-on operator, capable of translating business goals into measurable growth across multiple channels.

Key Responsibilities

Integrated Enrollment & Growth Strategy

Own the overall enrollment growth strategy across digital, offline, and partnership channels

Build and optimize the full enrollment funnel (awareness → inquiry → tour → application → enrollment)

Partner closely with admissions leadership to align marketing with enrollment targets and capacity planning

Digital & Performance Marketing

Lead all digital marketing initiatives, including paid media, SEO, social media, and email marketing

Own key performance metrics such as CAC, conversion rates, and ROI

Drive continuous optimization through data analysis, experimentation, and A/B testing

Offline Marketing & Community Engagement

Develop and scale offline marketing initiatives, including:

Open houses

School fairs

Parent engagement events

Local sponsorships

Ensure strong integration between offline touchpoints and digital conversion funnels

Local Partnerships & OC Network Development

Build and maintain relationships within the Orange County education and community ecosystem, including:

Schools

Tutoring centers

Community organizations

Parent networks

Develop partnership-driven acquisition channels and referral pipelines

Represent the organization at local events and networking opportunities

Brand & Communications Strategy

Own overall brand positioning, messaging, and storytelling

Ensure consistency across all channels (digital, offline, PR, and internal communications)

Oversee social media strategy, content direction, and external communications

Data, Analytics & Marketing Operations

Establish KPIs, dashboards, and reporting frameworks

Analyze performance across all channels and translate insights into actionable strategies

Allocate resources based on ROI and growth impact

Team Leadership & Cross-functional Collaboration

Build, lead, and mentor the marketing team

Manage external agencies, vendors, and partners

Collaborate cross-functionally with admissions, academics, and executive leadership

Budget Ownership

Own and manage the overall marketing budget across digital and offline channels

Optimize budget allocation to maximize efficiency and enrollment outcomes

Product Marketing & Program Launches

Lead go-to-market strategies for new programs or initiatives

Execute integrated campaigns to maximize reach and engagement

Qualifications

Bachelor’s degree in Marketing, Business Administration, or a related field

5+ years of marketing experience, with 2+ years in a leadership role

Proven track record of driving growth through integrated marketing strategies

Strong expertise in:

Digital performance marketing (paid media, analytics, conversion optimization)

Offline / community-based marketing (events, partnerships, local outreach)

Experience in education, K-12, or enrollment-driven organizations strongly preferred

Strong familiarity or network within the Orange County community preferred

Excellent leadership, communication, and project management skills

Highly analytical, data-driven, and results-oriented mindset

Ability to thrive in a fast-paced, growth-oriented environment

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